NEW SURVEY REVEALS THAT TORTILLA SALES
CONTINUE RECORD GROWTH

Increased Sales A Result of Tortilla Consumption Among Non-Hispanic Consumers and Americans' Love of Mexican Food

DALLAS, TX - The Tortilla Industry Association (TIA) has announced the findings of a market research study, the State of the Tortilla Industry Survey: 2000, conducted by Aspex Research, confirm the tortilla's standing as the fastest growing segment of the U.S. baking industry. In 2000, U.S. sales at wholesale prices totaled more than $4 billion, representing a growth rate of 57% over the past four years.

Tortillas are the second highest selling product in the packaged bread category, surpassing even the highly popular bagel. The love for Mexican food by U.S. consumers is further illustrated by the fact that Mexican food has become so mainstream that salsa beats out ketchup in sales and the margarita is the number one cocktail in the country.

Throughout recent years, Latin culture has been an increasing influence in America. The trend is even evident in the food industry, as last year, Americans consumed a total of 7 billion pounds of tortillas, which is the equivalent to approximately 84 billion tortillas or almost one tortilla per American each day.

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Note: The full report of the study is available to non-members of TIA for a cost of US$500. It will be shipped postage-paid upon receipt of check or credit card charge.